AJ X KANO
Director by Harry Barber, Creative Director, me.
Launching RUSH
Launch campaign for Under Armour’s RUSH range - that apparently gives you 1% more performance. The campaign was predominantly designed for working on social, using Instagram and SnapChat’s native functionality to encourage viewers to interact to get 1% more.
Campaign Creative by me. Directed by Rob Rafalat.
Under Armour TB12
A film we created to launch the Under Armour sleepwear range in the UK.
Creative by me, Directed by Harry Barber.
AJ x XMAS
Under Armour had an hour with AJ just after his fight with Andy Ruiz Jnr so I interviewed him about the fight and his plans for Christmas.
Creative by me.
Directed by Craig Bingham.