Jägermeister X Lockdown 2020
Meister Drop-In Casestudy
#SAVE THE NIGHT
Save The Night was a campaign born at the start of Lockdown 2020 to help people who's livelihoods had been lost as a result of COVID19. We wanted to create a way for them to keep earning an income and keep on entertaining people around the world who were stuck at home.
The campaign had many elements and phases as lockdown evolved. We first liked off Meister Drop In’s, a digital platform that allowed people at home to book Jägermeister’s Meister’s to Drop In on their virtual parties.
The site was up and running within a couple of weeks. Jägermeister provided the talent, people at home provided the virtual party, went on to save-the-night.com, booked a Meister & Jägermeister paid each Meister every time they Dropped In and entertained a party.
The site had over 400 Meisters from around the world signing up and Dropping In to entertain over 2 million people throughout Lockdown.
MEISTERCLASSES
Phase 2 saw our network of Meisters getting paid for creating a series of ‘5 Hacks to…’ videos.
Directed over Zoom, we captured over 40 Meisters telling their tricks of the trade to our audience at home.
CREATIVE DIRECTOR: CHARLIE JOHNSON
CREATIVE: JAMES RANSON
PRODUCTION: NED CHAMPAIN, JAKUB PIETA, SAM HOPKINS + JAMIE THODESEN