Youth Olympic Games
The Game Changers is a movement we created to engage athletes and promote the Youth Olympic Games. We launched it in 2018 at the Buenos Aires summer Games. We continued to evolve the movement into Lausanne 2020 for the winter Games.
Game Changers sticker pack
The whole point of the movement was to activate the athletes and allow them to promote their own Games. So, for both summer + winter Games, we created a set of over 200 digital stickers that athletes and fans could add to their own social content.
Illustrators : Alan Berry Rhys + Mark Ward
Animators : Jamie Thodesen + Brandon Falconer
Supercharging Athlete Videos
We created an App that allowed athletes to share their training videos with us in the build up to the Games. We would then Supercharge them and send them back to the the athletes for them to share on their own social channels.
Supercharging the Games
Everyday throughout the Games we were taking highlights, supercharging them + getting them straight out as content to pull fans in.
Influencer Content
We took a selection of relevant Influencers and creators out to the Games to help spread the Games to a new, wider audience.
The Game Changers Hangout
In both Buenos Aires and Lausanne we created + built a space for the athletes to hangout. It was a space for us to meet athletes and athletes to meet each other. We ran sessions helping the athletes to improve their content + promote the Game Changers movement. We supercharged their content for them live + there was a live daily show broadcast from the space.
